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The Race to Digitalization: How ChatGPT and New AI Capabilities Are Putting Pressure on Companies to Accelerate Their Digital Transformation

Earlier this year, Microsoft’s acquisition of OpenAI search capabilities sent Code Red alerts at reigning digital giant Google, signaling that no company is safe from disruption. While for many companies, the technology remains too nascent—and precarious—to adopt, the attention these capabilities are getting is a clear indicator that the risk of disruption is intensifying for everyone, across all industries.