The Board’s Role in Brand Oversight and Strategy Alignment
Often representing the emotional or relational connection between a company and its consumers, a brand can account for a significant portion of a company’s asset value.
Often representing the emotional or relational connection between a company and its consumers, a brand can account for a significant portion of a company’s asset value.
Most enterprises think of their brand as their outward-facing image to their customers, but a strong brand exerts substantial internal influence.
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