The Board’s Role in Brand Oversight and Strategy Alignment
Often representing the emotional or relational connection between a company and its consumers, a brand can account for a significant portion of a company’s asset value.
Often representing the emotional or relational connection between a company and its consumers, a brand can account for a significant portion of a company’s asset value.
Most enterprises think of their brand as their outward-facing image to their customers, but a strong brand exerts substantial internal influence.
Chief Executive Group exists to improve the performance of U.S. CEOs, senior executives and public-company directors, helping you grow your companies, build your communities and strengthen society. Learn more at chiefexecutivegroup.com.