Corporate Board Member

Under Pressure: Balancing Short-Term Moves With Long-Term Goals

Why Strategy Horizon Is Emerging As A Defining Advantage In An Era Of Accelerating Change

A Corporate Board Member/Long-Term Stock Exchange Report

A year-long research study by Corporate Board Member (CBM) and the Long-Term Stock Exchange (LTSE) finds that while America’s executive suites still believe in long-term strategy, most are operating within planning windows, board agendas and investment rhythms that make long-term value harder to protect.

The data indeed suggests short-term pressure is reshaping capital allocation, AI investment and strategy conversations, as most companies now operate within short-term strategic horizons. 

But a small group is behaving differently—and reporting measurable differences in confidence and behavior.

Continue reading for the full report findings or download the PDF version of the report.

Introduction

A year of surveying CEOs and board members reveals a consistent pattern: Companies recognize the importance of long-term strategy, but short-term pressures are increasingly shaping how decisions are made.

Economic volatility, shareholder expectations and rapid technological change are forcing leaders to make near-term decisions with long-term consequences. As a result, 83 percent say their company’s long-term strategy now covers five years or less, while just 17 percent say it extends beyond five years.

Those pressures are already affecting what companies protect and what they defer. Among public company board members, 33 percent say capital investment is the long-term priority most at risk from short-term pressures, followed by innovation and R&D (25 percent) and market expansion (24 percent).

The contrast across companies is clear: Those that embed a long-term focus across stakeholders, strategy, compensation, governance and investor engagement approach decision-making differently. They are more likely to maintain strategic focus under pressure, sustain investment in long-term priorities and navigate disruption with greater confidence.

How We Measured Long-Term Orientation

Our analysis segmented respondents based on long-term orientation using a model that evaluates 16 signals from third-party evaluations and direct company behaviors related to strategy and stakeholders.

Companies are scored on a scale of 0–100, with only 10–15 percent of publicly traded companies achieving moderate to high scores. This analysis is based on the LTSE Long-Term Company Score℠.

“What stands out across this research is not a lack of long-term intent but a growing gap between intention and execution. Companies are navigating the same pressures, but those with stronger governance, clearer long-term strategy and alignment across stakeholders are better positioned to stay focused on long-term value creation.”
— Maliz Beams
CEO and chair, Long-Term Stock Exchange Group Board

Short-Term Pressure Is Hitting Long-Term Investment

Short-term pressures have already begun reshaping company priorities.

Six out of 10 business leaders in the U.S. identify economic uncertainty as one of the biggest pressures on their company. A third point to investor expectations, followed by cost pressures and inflation (20 percent), geopolitical risk (14 percent) and regulatory scrutiny (12 percent).

For boards and public company leadership, investor expectations are not just another source of pressure; they shape how short-term performance is evaluated and how much flexibility management teams have to sustain long-term investment. As a result, decisions around capital allocation, reporting cadence and strategic pacing are often made within the context of how they will be received by the market in the near term.

These pressures vary by sector. Industrial and manufacturing leaders are more likely to cite cost pressures and inflation as primary concerns, while technology and services leaders point to investor expectations and market volatility.

But across sectors, the effect is consistent: Pressure is driving real tradeoffs.

These pressures are not affecting all priorities equally; they are falling most heavily on investments tied to future growth.

URGENT MATTERS

What do you see as the greatest short-term pressure on your company today?

Economic uncertainty
61%
Investor expectations
34%
Cost pressures/inflation
20%
Geopolitical risk
15%
Regulatory scrutiny
12%
Talent gaps
4%
Other
9%

DELAYING GROWTH

Which of the following long-term priorities do you believe is most at risk due to short-term pressures?

Capital investment
33%
Innovation and R&D
25%
Market expansion
24%
Talent development
8%
ESG commitments
6%
Other
2%
None - long-term goals remain on track
4%

Capital investment, innovation and market expansion emerge as the areas most at risk, suggesting that near-term demands are being managed by deferring the very capabilities most likely to shape long-term competitiveness. Over time, these tradeoffs can compound, making it more difficult for companies to sustain growth, adapt to disruption or maintain competitive positioning.

Only a small minority of leaders say their long-term plans remain fully on track, reinforcing how widespread these tradeoffs have become.

That uncertainty is reflected in leaders’ confidence in their ability to remain competitive over the next three to five years, which averages 6.9 out of 10—suggesting a level of cautious confidence despite the scale of disruption and tradeoffs described.

In response, boards and leadership teams are adjusting capital allocation strategies, with 33 percent identifying capital allocation as the primary lever they are using to navigate short-term pressure.

Short-term pressure is not just noise; it is falling most heavily on the investments most likely to shape future competitiveness.

AI Is Exposing The Gap Between Intent And Investment

AI is adding a new layer to this dynamic, highlighting the gap between near-term action and longer-term expectations.

Leaders’ expectations for AI diverge sharply depending on the time horizon.

  • In the near term, AI is largely seen as manageable, with its impact concentrated in shifting roles and skills rather than reducing headcount.
  • Over longer horizons, however, expectations shift significantly, with many anticipating meaningful workforce reduction within the next three to five years.
“CEOs and Boards should consider how AI can improve their strategy or accelerate things that may not have been possible before. Rather have an AI strategy, ask how AI can improve your strategy and what risks it creates through improper use or competitors using it better than you.”
— Jim DuBois
Corporate Director, Multiple Boards, Former CIO, Microsoft
"The best time to innovate is when chaos has paralyzed the competition ... Stuff happens and people freeze, but the few who don’t create the future."
— Jim McKelvey
Co-founder, Square; Author The Innovation Stack

Despite those expectations, investment and integration remain incremental. Most companies are making measured investments in tools and infrastructure, while fewer are embedding AI as a core driver of competitive advantage.

Investment in workforce transformation also remains lower than investment in enabling technologies.

The result is a widening gap between how transformative AI is expected to be—and how aggressively companies are positioning themselves for it.

Sector differences are also pronounced. Technology and financial services firms report more active investment, while industrial and consumer-facing companies describe their approach as incremental or exploratory.

“The best time to innovate is when chaos has paralyzed the competition, says Jim McKelvey, co-founder of Square and author of The Innovation Stack. “Jack [Dorsey] and I launched Square in the midst of the 2009 recession and had our pick of talent and empty office space. It’s a pattern: Stuff happens and people freeze, but the few who don’t create the future.”

Speaking Long-Term But Acting Short

Boards are not ignoring long-term strategy. After all, they have a core duty to ensure their company’s growth and sustainability over time. Boards are actively trying to connect short-term performance with long-term strategy, but how time is allocated suggests a structural imbalance:

  • 25 percent of meeting time is spent on strategy and long-term positioning
  • 36 percent is spent on operational and financial performance

 

A large share of boardroom time remains focused on operational and financial performance. The result is not a lack of attention to the long term, but a persistent tilt toward the immediate in how decisions are reviewed and discussed.

“Understanding context and trends is the critical thing that smart CEOs and boards do in successful companies. Most CEOs and their unquestioning boards do not look at the vectors at play and only focus on the moment, i.e. react rather than predict.”
— Anonymous
Board Member, Survey Respondent

Private Vs. Public

Which of the following mechanisms do you use to ensure that despite short-term pressures your company doesn’t lose sight of its long-term goals?

Private CompaniesPublic Companies
Dedicated executive sessions focused on the long-horizon strategy86%71%
Multi-year capital-allocation frameworks39%38%
Long-term performance dashboards tracked alongside near-term metrics36%39%
Executive compensation plans weighted toward 4-year + performance periods36%31%
Regular scenario-planning exercises covering 5-year + time horizons25%19%
Expertise requirements emphasizing long-term strategic thinking25%n/a
N/A (No mechanism, No long-term focus, etc.)7%n/a
Other7%7%

*Respondents were asked to select all that apply.

For boards, this imbalance is not simply observational, it is structural. Agenda design, time allocation and the framing of discussions are within the board’s control, making them central levers in whether long-term priorities gain traction or remain secondary to near-term performance.

Michelle Greene, board member, president emeritus and former interim CEO, Long-Term Stock Exchange, says the issue isn’t that boards lack awareness of the long term but how to operationalize it in the boardroom. 

“When agendas are dominated by near-term performance, long-term priorities can lose traction,” she says. “Sustaining that focus requires a deliberate, integrated long-term approach to stakeholders, strategy, compensation, governance and investor engagement. Together, these principles reinforce one another and enable sustained commitment to long-term strategy through periods of pressure.”

Directors have reported taking some action to help redirect that focus:

  • 71 percent use dedicated long-horizon strategy sessions
  • 49 percent emphasize long-term expertise in board composition
  • 39 percent track long-term performance alongside quarterly metrics
  • 31 percent tie compensation to performance periods of four years or more

 

But these practices are not universal. Only 19 percent use scenario planning beyond five years.

The Reporting Debate

As short-term pressure reshapes how companies allocate capital, prioritize investment and structure board discussions, it is also prompting a more fundamental question: whether the reporting cadence itself reinforces those pressures.

According to our research, views on reporting cadence are divided:

  • 41 percent support optional semi-annual reporting
  • 39 percent favor maintaining quarterly reporting

 

But the debate is not just about frequency and its related costs; it reflects changing views on what reporting is at its core meant to achieve.

REPORTING REQUIREMENTS

Public Company CEOs and Board Members’ Preference of Reporting Cadence

REPORTING CADENCE PREFERENCE RATIONALE

Of those in support of companies’ right to choose the reporting cadence:

Quarterly reporting is too resource-intensive
63%
Quarterly reporting encourages short-term focus
71%
Reporting needs vary by company size and complexity
40%

Of those in support of maintaining a quarterly reporting cadence for all companies:

Semi-annual reporting could limit transparency for investors
58%
Semi-annual reporting could weaken internal oversight or risk monitoring
55%
Frequent reporting helps maintain market discipline
45%
Regulatory consistency across all companies is key
33%

Of those in support of moving to a semi-annual reporting cadence for all companies:

Quarterly reporting encourages short-term focus
92%
Quarterly reporting is too resource-intensive
83%
Regulatory consistency across all companies is key
25%

Leaders who favor more flexible or semi-annual reporting tend to see quarterly cadence as a driver of short-term decision-making and an operational burden, particularly for companies whose complexity or strategy does not align with a fixed reporting rhythm.

Those who support maintaining quarterly reporting emphasize a different set of priorities: transparency, internal discipline and consistent oversight. For this group, more frequent reporting is seen as a mechanism for maintaining accountability to both investors and management.

The contrast is especially pronounced among those advocating for a shift to semi-annual reporting, where the view that quarterly reporting reinforces short-term focus is nearly universal.

The implication is not that one approach is universally correct, but that reporting cadence has become a strategic choice rather than a fixed requirement. For boards, the question is whether current reporting practices are reinforcing long-term strategy—or unintentionally narrowing the company’s ability to pursue it. How that balance is managed is increasingly central to navigating sustained pressure.

"When agendas are dominated by near-term performance, long-term priorities can lose traction. Sustaining that focus requires a deliberate, integrated long-term approach to stakeholders, strategy, compensation, governance and investor engagement."
— Michelle Greene
Board Member, President Emeritus and former interim CEO, Long-Term Stock Exchange

Private Companies Show A Different Dynamic

Private companies appear to benefit from structural conditions that support longer-term thinking. They are more likely to operate with extended planning horizons and to reinforce that focus through governance, compensation and review cadence:

  • 86 percent use dedicated long-horizon strategy sessions
  • 36 percent tie compensation to four-year-plus performance periods
  • 46 percent review long-term strategy quarterly, 32 percent annually

 

These structures do not eliminate short-term pressure, but they provide greater flexibility in how leaders respond to it.

For public company boards, this contrast highlights how governance structure and market expectations can shape strategic flexibility. 

While public companies operate under different constraints, the comparison underscores the role of deliberate structures—such as planning horizon, compensation design and review cadence—in sustaining a longer-term orientation.

LONG-TERM GROWTH PLANNING

How many years into the future does you company’s long-term strategic growth plan cover?

Less than 1 year
0%
1-2 years
11%
3-4 years
29%
5-6 years
32%
7-9 years
4%
10 years or more
18%
We do not have a long-term strategic growth plan
7%

The Five Principles Of Long-Term Value Creation

Decades of research point to a consistent set of practices shared by companies that sustain long-term value:

01

Stakeholders:
Consider a broad group of stakeholders and their role in long-term success

02

Strategy:
Anchor decision-making in long-term priorities

03

Compensation:
Align incentives with long-term performance

04

Governance:
Maintain explicit board oversight of long-term strategy

05

Investor Engagement: Cultivate relationships with long-term-oriented investors

What Longer-Horizon Companies Do Differently

Planning horizon is associated with materially different behaviors.

Companies with longer strategic horizons respond to uncertainty differently. Rather than treating emerging priorities like AI as tradeoffs against existing investments, they are more likely to position them as additive.

They also appear less likely to anticipate disruptive workforce reductions, suggesting a more gradual approach to transformation.

  • 89 percent describe AI investment as additive to existing priorities, versus 62 percent of shorter-horizon peers
  • 33 percent expect AI-driven workforce reduction within five years, versus 55 percent of shorter-horizon peers

 

These differences reinforce the role of planning horizon not just as a structural choice, but as a factor shaping how companies absorb and respond to change. While these patterns do not suggest a single model fits all companies, they do indicate that planning horizon is closely linked to how organizations absorb pressure and prioritize investment over time.

Once again, this varies by sector. Capital-intensive industries are more likely to maintain longer horizons, while technology and services firms operate within shorter windows.

Longer-horizon companies face the same pressures but appear better positioned to absorb them without abandoning their strategy.

Long-Horizon Vs. Short-Horizon Company Views

Describe AI investment as additive to existing priorities:

Long-Horizon
0 %
Short-Horizon
0 %

Expect AI-driven workforce reduction within five years:

Long-Horizon
0 %
Short-Horizon
0 %

Conclusion

The research does not indicate that CEOs and boards have abandoned the long term. But it does show something more consequential: Most leaders believe in long-term strategy, but many are pursuing it within structures, reporting rhythms and planning windows that continue to pull them toward the immediate.

When the horizon is short, pressure is more likely to force tradeoffs between today’s demands and tomorrow’s capacity. When the horizon is longer, companies appear better positioned to navigate disruption without sacrificing future value.

For boards and CEOs, the question therefore is whether the organization is structurally equipped to deliver it. These are not abstract considerations; they are areas where board-level decisions and oversight directly influence how effectively long-term strategy is executed under pressure.

Practical Implications for Boards

The findings point to a set of practical implications for boards:

Read More Survey Insights

Methodology

The research was conducted over a series of three surveys taking place in July 2025, November 2025 and April 2026. Invitations to complete the surveys were sent exclusively to CEOs and board members at U.S. public and private companies. The surveys were completed with the promise of confidentiality. The demographics of the respondents are below.

Sectors
Construction / Engineering / Mining2%
Energy / Utility6%
Financial Services19%
Healthcare8%
Logistics & Transportation2%
Manufacturing (Consumer Goods)6%
Manufacturing (Industrial Goods)13%
Pharmaceuticals, Life Sciences & Medical Products6%
Professional Services4%
Real Estate5%
Retail / Trade6%
Technology & Software12%
Wholesale / Distribution2%
Other8%
Titles
Board Member36%
Committee Chair32%
CEO / President28%
Chair / Vice Chair17%
Lead Independent Director6%
Executive Chair5%
Size
$1 Billion or more41%
$500 Million to $999.9 Million18%
$250 Million to $499.9 Million9%
$100 Million to $249.9 Million15%
< $100 Million16%

ABOUT US

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Corporate Board Member, a division of Chief Executive Group, has been the market leader in board education for 20 years. The quarterly publication provides public company board members, CEOs, general counsel and corporate secretaries decision-making tools to address the wide range of corporate governance, risk oversight and shareholder engagement issues facing their boards. Corporate Board Member further extends its thought leadership through online resources, webinars, timely research, conferences and peer-driven roundtables. The company maintains the most comprehensive database of directors and officers of publicly traded companies listed with NYSE, NYSE Amex and Nasdaq. Learn more at boardmember.com.

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Chief Executive Group exists to improve the performance of U.S. CEOs, senior executives and public-company directors, helping you grow your companies, build your communities and strengthen society. Learn more at chiefexecutivegroup.com.

The Long-Term Stock Exchange is the only SEC-approved national securities exchange built for boards and CEOs committed to strong governance and long-term value creation. In markets often driven by short-term pressures, LTSE helps boards and CEOs keep long-term strategy central to decision-making and align with long-term investors and other stakeholders who prioritize durability and provide patient capital. Learn more at ltse.com.