Boards have been tackling an unprecedented range of issues in recent years. From the ongoing Covid-19 pandemic to a changing regulatory landscape to growing stakeholder pressure for corporate accountability to coping with the “Great Resignation” and drastic shifts in customer behavior and tech-fueled innovation, there’s no shortage of items on the agenda.
Every year, Corporate Board Member surveys U.S. public company board members to take their pulse on the issues that are most prominent in the boardroom for the year to come and the strategies companies are implementing to overcome the biggest challenges ahead. Conducted in partnership with Diligent Institute, the 2022 edition of the “What Directors Think” survey, fielded September-October 2021, collected responses from 400 directors. The second part of the program included one-on-one phone interviews with select participating directors to provide additional insights. This report presents the key findings from the research.
Concerns over cybersecurity have been intensifying over the past decade. Data from our “What Directors Think” survey conducted in 2012 showed only 23 percent of directors were highly concerned over a potential breach—the same proportion considered it a “low” concern. Similarly, only 37 percent of board members surveyed that year placed cyber risk among the most pressing agenda topics for their next board meeting.
Five years later, 61 percent of directors reported, in our 2017 “What Directors Think” survey, that their CISO/CIO were regularly discussing cybersecurity “at length” with the board, and 53 percent said they regularly brought in consultants to guide them further on the issue—a clear indication that the issue was gaining prominence in the boardroom, perhaps a consequence of the explosion of phishing attacks at large companies, including Equifax, Uber and Yahoo!.
Today, directors rank cybersecurity first on the list of difficult issues to oversee—up from third place just a year ago. In fact, three-quarters of directors now say they are more concerned that their company will confront a cybersecurity/data breach crisis than any other crisis.
The pandemic didn’t help things along either. With a more distributed workforce, the risks of breaches and ransomware attacks have grown exponentially. FireEye’s 2021 M-Trends report, for instance, shows there were twice as many ransomware attacks in 2020 as in 2019, and 2019 was already the highest year on record.
The burden to safeguard the company’s most sensitive data rests squarely on leadership teams. Boards must remain vigilant and continuously address the issue with management, particularly as market dynamics continue to shift.
According to directors surveyed, the focus must shift from prevention to resiliency, as companies come to understand that a cyber incident is no longer a question of “if” but “when”. Therefore, directors agree that the best cybersecurity plan must elaborate on how quickly a company can identify a breach, limit its damages and recover from it.
From the “Great Resignation” and shifting workplace dynamics to Covid-related mandates and rising compensation costs, there’s a long list of talent issues affecting companies today. As pandemic-fueled demand surges, organizations are being challenged in their ability to tap into rebounding markets and execute on their growth strategies because of staffing shortages.
Forty-two percent of directors surveyed say their company’s ability to attract and retain talent will play a key role in influencing strategy in 2022—only surpassed by, unsurprisingly, the economy. But things are evolving quickly already: Just 2 months later, in our December 2021 Director Confidence Index—a monthly flash poll of board members on their assessment of business conditions and forecasts for the year ahead—talent outranked the economy at the top of the list of strategy influencers in 2022, 35 percent vs. 25 percent.
What’s more, workforce matters rank second this year on the list of most challenging to oversee for directors and on the list of topics that will be most prominent on boards’ agendas in 2022—up from tenth place last year. This comes at a time when an increasing number of boards are now recognizing the importance of including talent in both their risk and strategy discussions.
According to a 2021 Corporate Board Member report published in partnership with the Society for Human Resource Management (SHRM), 27 percent of board members believe the board should be deeply involved in overseeing the talent strategy as a regular, stand-alone agenda item—and an additional 39 percent say it should at the very least be included in the overarching risk discussion. More than two-thirds (68 percent) of directors reported an increase in the time they devote to discussing talent strategy from the prior year.
Culture is another matter that repeatedly appears on directors’ list of challenging issues to oversee. Worth noting, it has moved up in the rankings every year since we began asking the question in our survey, landing in third place for 2022, directly behind talent.
Its consistent ranking can perhaps be attributed to the nature of the oversight process itself; Boards must trust that the management team is instilling the right tone, that it trickles down undistorted throughout the organization, and that issues are reported and resolved swiftly before they escalate. After all, the consequences of a poor culture are higher today than they’ve ever been given the steep competition for talent and the speed at which information—accurate or otherwise—can travel has accelerated exponentially.
For that reason, boards have a responsibility to keep abreast of the culture risk, and to do so, half (49 percent) of the directors in our study say they primarily rely on employee surveys—well ahead of any other method. While one-on-ones and site visits can oftentimes provide a more accurate view of an organization’s culture, a distributed/remote workforce complicate this process.
Pressure has increased for companies to engage with broader groups of stakeholders, demonstrate their commitment to the communities they serve, and for boards and their leadership teams to diversify their ranks to be more representative of the company’s constituents.
This year, more directors say they’ve got it under control than in previous surveys. Nearly half (47 percent) report having already met their diversity goals, with another 32 percent saying they’re on track to meet them within their allotted timeline. Directors rate their current mix of skills, background and expertise in the boardroom a 4.3 out of 5 (where 5 is Ideal), and their mix of gender, age and ethnicity at 3.9 out of 5.
Interestingly, industry expertise and leadership experience are now back at the top of the list of attributes boards are now seeking in their next director appointment—after having given priority to background, racial and gender diversity last year as the top three criteria they were seeking. Anecdotally, directors say they have the diversity they need at this time and are therefore focusing on onboarding certain missing skill sets.
With unrelenting pressure from stakeholders over corporations’ need to report on key environmental and social metrics, our survey finds an increasing number of boards integrating ESG considerations into the corporate strategy.
For instance, 39 percent of directors say their board has decided to move forward with tying exec comp to environmental metrics—up from 26 percent just a year ago, when we asked directors whether environmental issues were informing their executive pay programs. Similarly, 40 percent are doing the same with respect to social considerations.
Part of the challenge that remains, directors say, is lack of guidance or standardization that makes measuring success—or even progress—more subjective than not. In the US, there is little consensus on the right frameworks to use for measuring and assuring progress. Even institutional investors – who have increased the drumbeat on requiring climate change and social investment disclosures from their clients – have not all agreed on which frameworks they want companies to use. Where most companies in the UK and EU have embraced the TCFD framework, similar consensus doesn’t exist yet in the US.
Complicating matters further, there is ongoing debate about the “best practices” for structuring oversight of ESG initiatives. While 46 percent of directors say the senior management team “owns” ESG for their companies, the majority of respondents were split on where the ownership falls – including 18 percent who said “nobody owns ESG” for their companies.
That said, ESG continues to rise in importance, attested to by the 75 percent of respondents who told us their company is now reporting and disclosing ESG goals and progress at least annually.
M&A had its own top-of-the-list spot this year, as the most prominent topic on board agendas for 2022—although it was trailed very closely by talent, at 45 and 44 percent respectively. While some directors note that accretive acquisition opportunities are difficult to find at reasonable prices in the current environment, they remain a critical part of companies’ strategy for growth in 2022.
Perhaps it’s not surprising that this topic is top-of-mind for directors as we enter 2022, with 2021 being a record year for M&A activity—topping $5 trillion in global volume according to Refinitiv data as reported by Morgan Stanley. Despite the uncertainties surrounding Covid and inflation, M&A activity proved a reliable growth strategy for many companies this past year, and it seems directors are anticipating a similarly brisk pace of deals occurring in 2022.
At the same time, increasing concerns about corporate culture, cyber risk and ESG adds complexity to M&A deals. Board discussions around M&A for 2022 are likely to involve due diligence of deals along these multiple axes alongside the more traditional reviews of finance, HR and legal.
Despite slight ebb and flow, directors have reported a steady stream of activist activity over the past 5 years—when we began asking the question in our annual survey. On average, 15 to 20 percent of directors report having been approached by activists any given year. 2021 didn’t buck the trend: 16 percent of directors say that their board was approached by an activist during the year.
The top issue shareholders wish to discuss with directors: long-term strategic planning. Other discussion points include short-term growth and financial performance (34 percent), M&A (34 percent), board composition & refreshment (27 percent) and, finally, climate change/environmental sustainability (25 percent).
Comparing once again with trends 5 years ago, the top five topics then were similar with 54 percent of directors saying that financial performance was discussed, followed by compensation (27 percent), change of leadership (21 percent), board nominee (18 percent) and proxy access (13 percent).
Current supply chain disruptions ranked as the second area where directors are most concerned about confronting a crisis in the near term—right behind cybersecurity. Their primary concerns are the breadth of possibilities where disruptions can occur and the breadth of areas inside the company that such disruptions would affect.
When asked if there’s any way companies could have contingency-planned for, or circumvented, current disruptions, most directors interviewed as part of this research said they didn’t believe so because of the tsunami of events that came together in 2020 and 2021 to cause the current situation.
For example, as recently as January 2022, we witnessed thousands of flights in the U.S.—including those carrying cargo—being cancelled due to Covid-related staffing shortages and extreme weather events. Across the country, the low unemployment rate and “Great Resignation” have decreased many companies’ ability to meet increased consumer demand, fueling inflation. Meanwhile, intermittent Covid lockdowns in major manufacturing centers in China have contributed to ongoing supply shortages globally. These and dozens of other similar disruptions have created bottlenecks, shortages and uncertainty throughout the global supply chain that could take years to correct.
This year, we saw growing concern among respondents that the role of the director was becoming too complex and that the range of issues boards must oversee is leaving them overwhelmed and underprepared. As evidenced by the scope of issues covered in this report, the role of the corporate director has, indeed, expanded significantly in recent years. Issues like cybersecurity, supply chain management and attracting talent may not have been on the board agenda at all five years ago, and now they are topping our lists for areas directors are the most concerned about overseeing, particularly if the company is hit by a related crisis.
In particular, DEI issues seem to pose particular challenges for boards. As noted, nearly half (47 percent) of respondents indicated that they had already met their board diversity goals. Meanwhile, 32 percent indicated that they are on track to meet their diversity goals, but only 23 percent indicated they have a timeline to accomplish their diversity goals in the first place. Additionally, none of the directors participating in the survey reported having a timeline longer than 5 years, which may indicate board members are thinking more about short-term gains—perhaps to appease some of the external pressure—than longer-term strategy around DEI goals.
Similarly, directors expressed concerns around the complexity of ESG metrics, reporting and disclosure. Some directors also indicated concern with their ability to understand and oversee ESG issues effectively, and others expressed plain frustration with yet another item being tacked onto the board’s agenda.
Clearly, the issues that directors are the most concerned about heading into 2022 will remain top-of-mind and will likely transform the way we conduct business well into the future. We anticipate boards to seek out support and guidance to help them effectively oversee rapidly evolving topics like cyber, digital transformation, talent and workforce, DEI and other ESG issues, as well as to integrate them into long-term strategic plans.
“What Directors Think” is an annual survey of public company board members in the United States. The survey is designed by Corporate Board Member, in partnership with leading governance experts, to assess trends, challenges and opportunities across boardrooms and provide corporate directors with up-to-date peer benchmarking insights that can support their agenda discussions and oversight process.
The survey is conducted entirely online, via Qualtrics, and fields for a period of 6 to 8 weeks, from late August to mid-October of each year. Select participating directors are then contacted to help shed more light on key findings as part of a one-on-one interview process led solely by Corporate Board Member. The results of the survey and interviews are used for editorial coverage in the Q1 edition of Corporate Board Member magazine, published in January each year, and for the purpose of this white paper, distributed at large to the governance community.
This year’s survey, produced in partnership with Diligent Institute for the second consecutive year, was the 19thedition. It gathered 400 qualified responses—all of which are kept confidential and only used in aggregate as reported in this report.
Corporate Board Member, a division of Chief Executive Group, has been the market leader in board education for 20 years. The quarterly publication provides public company board members, CEOs, general counsel and corporate secretaries decision-making tools to address the wide range of corporate governance, risk oversight and shareholder engagement issues facing their boards. Corporate Board Member further extends its thought leadership through online resources, webinars, timely research, conferences and peer-driven roundtables. The company maintains the most comprehensive database of directors and officers of publicly traded companies listed with NYSE, NYSE Amex and Nasdaq. Learn more at boardmember.com.
Chief Executive Group exists to improve the performance of U.S. CEOs, senior executives and public-company directors, helping you grow your companies, build your communities and strengthen society. Learn more at chiefexecutivegroup.com.
Founded in 2018, Diligent Institute serves as the global corporate governance research arm and think tank of Diligent Corporation, the largest SaaS software company in the Governance, Risk and Compliance (GRC) space. Diligent serves more than 25,000 organizations and over 750,000 corporate leaders in more than 90 countries. Diligent Institute is able to tap into that broad network and highlight the diverse perspectives of corporate leaders from around the world.
Diligent Institute produces original research both on our own and in collaboration with partners, including institutions of higher education and thought leaders in the corporate governance space. We produce over a dozen reports each year, ranging from our monthly “Director Confidence Index,” which measures how corporate directors are feeling about the economy, to in-depth reviews of issues such as ESG (environment, social, governance) practices, to our AI-powered “Corporate Sentiment Tracker” that analyzes data from thousands of public sources to discern what’s on the minds of corporate leaders. Learn more at diligentinstitute.com.
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