Developing An Executive Compensation Philosophy

An actionable framework for creating—or updating—the guiding principles of your compensation strategy.
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A well-defined compensation philosophy is a key input for effective pay design. Not only does it serve as a basis for almost all compensation decisions, it is also a valuable tool for communicating—both internally and externally—a company’s values and goals and how they translate into employee rewards. And despite their significance, compensation philosophies can be an overlooked component of compensation planning or they may only be quick, check-the-box exercises.

It is true that like mission statements, philosophy statements are somewhat abstract and developing (or updating) one forces companies to consider complex questions to which there may not be clear answers. This is never an easy task and it can be particularly challenging for companies operating under pressure and in fast-paced environments where there is real business risk and many other priorities to focus on. Nevertheless, a compensation philosophy is a key element for the organization’s overall talent management strategy.

Breaking Down the Compensation Philosophy

In its simplest form, a compensation philosophy is a summary of an organization’s guiding principles for its compensation program. If it is relevant and done well, it will be informed by a thorough and ongoing assessment of organizational culture, strategy and human capital needs.

While structures of compensation philosophy vary across companies and industries, they generally address the following key goals:

  1. Documents objectives for the compensation philosophy;
  2. Defines appropriate competitive reference points;
  3. Describes the roles of various elements of compensation;
  4. Determines the relative emphasis of compensation elements;
  5. Clarifies the relationship between people, pay programs and company purpose/values; and
  6. Outlines company-specific pay considerations.

Trends and best practices certainly create overlap in compensation philosophies across all industries, although it’s the subtle differences between companies within industries that can create competitive advantage. Taking time to carefully consider each of the items above is critical in the development process and, once defined, each item should translate and manifest itself in the overall compensation design.

Leveraging this Framework to Develop or Diagnose your Compensation Philosophy

Below, we present each component of a compensation philosophy and suggest key questions for companies to consider as they develop their policies. The resulting compensation philosophy outcomes illustrate how responses can translate into actionable items to drive compensation design.

Framework for Developing a Compensation Philosophy
GoalQuestions to ConsiderCompensation Philosophy Outcomes
Documents objectives for compensation philosophyWhat is the ultimate purpose of the compensation program?

What key objectives do we want our compensation programs to achieve? 

How are we using compensation to support our mission and strategic objectives?
Objectives that are centered around attraction, retention, motivation and shareholder alignment 

Additional objectives that serve to bolster culture (e.g., teamwork, mission, purpose, stakeholder alignment, etc.) 
Defines appropriate competitive reference points
 
To whom do we compare ourselves within the marketplace?

Which business and talent criteria are most relevant for developing comparables? 

Does it differ based on level or function? Where should pay levels be set in relation to the competitive market?

How should the pay positioning of elements of total compensation be differentiated?
 
A peer group of comparator companies, selected based on industry, size, business, and mission similarities

An articulated strategy around benchmarking approach at all levels that takes into consideration relevant labor markets

Compensation reference points that serve as a guide in developing pay structures and guidelines
Describes the roles of various elements of compensationWhat role does each element of pay play in achieving our stated objectives?

What different behaviors do our short- and long-term programs incentivize?
 
An articulation of the purpose of each element of pay and how each element aligns with stated objectives

Communicates the purpose of each component of the pay program 
Determines the relative emphasis of compensation elements
 
What is the relative emphasis of each element of pay (e.g., base salary, incentive pay)?

What is the relative emphasis of each type of compensation component (e.g., fixed versus variable, short-term vs. long-term incentives)? 
Stated position on the priority of compensation elements in terms of the portion of overall compensation that they represent

Communicates the priority of each compensation objective
 
Clarifies relationship between people, pay programs and company purpose/values
 
How does our compensation program tie to our purpose/mission?

What are the critical competencies that we look for in employees?

Do these competencies support our key values (e.g., integrity, respect, etc.)?
Ensures that the compensation philosophy and its underlying objectives and statements tie back to the company’s mission, purpose and values

Provides continual communication of the things that matter for the organization
 
Company-specific pay considerations
 
What factors are unique to us which should be considered when making pay decisions?

What processes can we put in place that are consistent and defensible?

Under what circumstances should we update/reevaluate these processes?
Articulates how compensation decisions are made

Sets up when the process should be reviewed for appropriateness

Provides further opportunity to tie process and decisions back to culture, mission, purpose and key objectives
 

Ongoing Assessment

Once the compensation philosophy has been developed and its principles are reflected in the pay program design, it’s important for companies to conduct ongoing annual reviews to ensure that it remains relevant and that it’s resulting in the desired outcomes. Below are a few examples of key compensation program objectives, and potential analyses that can be used to demonstrate whether the company is achieving its desired goals. There are also various tools that can assist in the monitoring process and diagnose potential issues.

Guide for Annual Compensation Philosophy Assessment
Key ObjectivePotential Analyses
Attraction of key talent that can help drive our mission and purposeReview of compensation ranges to ensure competitiveness

Review of compensation design to evaluate competitiveness and isolate differentiated design used in recruiting

Human capital metrics (e.g., top candidate acceptance rate, etc.)
Retention of proven talentReview of individual compensation arrangements to understand competitiveness

Review of the profile of current equity grants (unvested, equity value, leverage, vesting events)
Pay for performanceMetric correlation analysis

Pay-for-performance analysis

Operating plan execution analysis
Alignment of employee and shareholder interestsEquity wealth sensitivity analyses

Share ownership guideline review

Of course, not every aspect of the compensation philosophy requires a specific quantitative analysis to confirm its effectiveness. In some instances, where there are inconsistencies between company culture and strategy, the lack of alignment between compensation philosophy and pay program design may be very apparent. (For example, if your strategy is to pay consistently below median, but you have retention problems.) Most important, however, is that companies routinely revisit the philosophy and that this process allows decision makers among the board and in the executive ranks to optimize pay programs accordingly.

In Summary

While they can be difficult to define, compensation philosophies provide a consistent framework for companies to work within by ensuring that all pay decisions are drawn from the same set of values. It is up to compensation committees and executive leadership to ensure the compensation philosophy reflects company culture and evolves with it over time.

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